Swimwear is a $13 billion industry worldwide and Australians are some of the biggest spenders so we have checked out what Aussies will be buying this summer.
If you are not quite ready for the beach there is no need to panic because one quick fix swimsuit promises to take all the stress out of beach planning.
Designer of the Bond-Eye "Nip Tuck" range, Tash Sassoon, said the secret is all in the design.
It promises to trim and tone, lift and sculpt.
"No woman has a perfect body so we were thinking about how we could actually help and enhance so women can feel comfortable on the beach," Tash said.
"We've come up with this range called the instant nip tuck so it basically firms and gives you great cleavage and streamlines you.
"It makes you feel so comfortable on the beach."
The design has a power mesh on the inside which is a fabric that has lycra in it and uniquely designed holes.
Equally at home on any beach are the new faces of Seafolly. Aussie model Alyssa Sutherland showed off the The Limited Edition collection.
"I think Seafolly is the iconic Australian swimwear and it's so well known," she said.
"I think just their cuts and the fit is really wonderful."
Visit the Seafolly website at www.seafolly.com.
Convertible bikini
www.stepanka.com.au
Reversible bikini
www.ozresort.com.au
The hottest swimsuits this summer
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