Model shopping

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Bagging a bargain is on all our to do lists when we go shopping. Haggling is a craft that can save you a fortune if you know what you're doing. But as you're about to discover, getting the best price can be less about what you say and more about how you say it.

According to body language experts Alan and Barbara Pease, we're not all on all on a level playing field when it comes to getting the right price.

Alan Pease: "There's a common misconception that you can just turn up to do a deal in a shop or a business looking any old way you like, it doesn't matter, it's equal opportunity, equal everything, we'll all be treated the same way. That's not the way it happens."

Barbara Pease: "When you go into a shop, if you're attractive, and you're using the right body language signals, people come over and they want to help you. They want to help you get the best deal, they'll tell you what the best product is, they want to be your friend."

Today Tonight put it to the test, taking model Maddy Kyle shopping with her mum, Nina. The aim was to to find out whether beauty is a deal maker, or deal breaker.

Mother and daughter went looking for jewellery.

"In the jewellery shop where we asked for a cuff bracelet and she couldn't even find one for me, she said she didn't have one," says Nina.

Maddy was shown the exact piece she asked for, the marked price - $1,499 - her price $1,259. That's $240 cheaper.

Again the women went after the same item - a vacuum cleaner. There was no difference in price, but there was a different story at the bike store.

The next item was a mountain bike marked at $479. Nina was first in and she was offered the bike for 450 - a $29 discount.

Model Maddy's looks seemingly make a difference. Minutes later she picked up the sale for $20 less than her mother.

Next, a car yard. The car was on sale for $14,999.

The salesman was happy to get some details off Nina.

Maddy only wants to spend $12,000. A price Today Tonight knew the car yard wouldn't entertain. But they were happy to do all they could to entertain Maddy.

The Peases' tip: "Verbal skills give you more attention eye contact wise, they want to touch you more and their more likely to give you a discount and say yes when you ask for something - but you've gotta ask for it to get it."

"If you've got it flaunt it. Use it, but don't go over the top and make the other person feel that you're going over the top and you're being conceited, and be a nice person and you will get the same deal as a beautiful person," advises Barbara.

Not all of us are blonde bombshells and some of us are blokes. So how do we get a discount using our hidden sex appeal?

According to the Peases:

• Project open confident body language
• Make the other person feel special
• Smile frequently with regular eye contact
• Become their best friend
• Ask for a discount or benefit

"Go in there and ask for what you want, you never know you might just get it," Nina said.

Links and further information

Allan and Barbara Pease new book is titled, "Why Men Want Sex and Women Need Love." It's available at all major retail bookstores.

For further information contact Pease International
Web: www.peaseinternational.com
Tel: (07)5445 5600